How Sustainability is Changing Hospitality

Eco-friendly technologies have been on the rise for the better part of 40 years. Businesses are getting on this bandwagon more and more as time passes: in part because the world is finally recognizing the importance of environmental sustainability.

Industries across the board are embracing this cause, and with the conversion to environmental friendliness comes a great deal of changes—specifically for the hospitality industry.

Cost Efficiency

Both BnBs and hotel chains alike are finding that making the switch over to eco-friendly materials, sources, and resources are allowing them to save in the long run. While paying an ethical supplier often costs more upfront, because materials last longer, hotels are saving money on energy and restocking fees. This allows businesses the opportunity to pay their staff more, do necessary remodeling, and even charge their guests less per night of their stay. The use of these savings is up to the individual proprietor, but all options give owners a chance to get ahead of their opponents.

Brand Image

In a world where consumers are bombarded with more than 4,000 advertisements a day, it is crucial to have a brand that sticks out in the customer’s mind. This is especially hard for hotels that are smaller than a traditional Mariott but bigger than a charming local BnB.

One of the best ways to ensure that your brand image stands out in the minds of consumers is to brand yourself as an economically friendly branch—and demonstrate this to your consumers. This demonstration can be done through energy efficient light fixtures, organic breakfast items, and can be explained on the hotel’s website for all those interested.

Being known as a genuinely environmentally friendly place of business is a fantastic way to drum up long-term business.

Government Rewards

Several governments are prepared to offer hotels and BnBs alike incentives for going green. These incentives range from tax breaks to financial grants. These grants can be used specifically to purchase and build green buildings which are specifically designed to use less energy.

Ultimately, the sustainability movement is here to stay, and its changes in the hospitality industry are anything but minor. From government grants to increased competitiveness among rivals, hotels and BnBs have quite a bit to gain from going green.


This article was originally published at SteveFarzam.org

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Skip Online Travel Agencies and Book Your Hotel Direct

Travel agencies and discount travel websites are always advertising that they have the best deals. Is that true? Not always. There are many reasons why booking your hotel directly is preferable over using an online travel agency.

Skip booking fees

Travel agencies earn their money from sales commissions paid by the hotel. If you work with the hotel directly, they don’t have to pay those fees. Often, the best deal you can get is by calling the hotel directly and asking if they offer any discounts.

Amenities for Your Special Day

Hotels love to accommodate your special day, but travel agencies aren’t great at communicating details about your stay. If you book with the hotel directly, you can ask if they offer any special amenities for a special occasion like a wedding, birthday, or group event.

Easier to Amend or Change Booking

Online travel agencies are often unable or unwilling to change reservations once they have been made. Since it’s working through a third party, everything takes a bit longer. If you need to make changes or cancel your reservation last minute, booking directly with the hotel is the way to go. You’ll skip the cancellation fees travel agencies often add to reservations.

Special Requests

Are you particular about what floor you stay on or which direction your room faces? Online travel agencies don’t have the option to make special requests in the booking. Work with the hotel directly, and the staff will do their best to accommodate your special requests.

Booking directly with the hotel starts a real relationship with the staff that you can’t get with an online travel agency. Build a good rapport, and you might be able to make even more special requests or find that the staff throws in some extra goodies.

Last Minute Bookings

Because the online travel agencies are a third party, they don’t always have up-to-date records about hotel vacancy. If you need a last minute room, calling the hotel directly is the best way to ensure you find a place to stay. Sometimes hotels will even offer a discount to last minute bookings, to ensure they have the maximum capacity possible. Same day bookings that fill in cancellations can be a great steal.


This article was originally published at SteveFarzam.org

Maximize Your Hotel Stay

The most influential person at a hotel is the person behind the front desk. They hold the keys to the rooms, can turn away guests, and decide whether or not to upgrade certain guests. Wondering how to make the most of a hotel stay? Read on.

Hotels Offer More Than You Realize

While most hotel guests assume their hotels will stock their rooms with basic toiletries, most hotel front desks offer far more than they let on. While all hotels vary, many of them have given guests much more than shampoo and lotion. Many hotel front desks have cufflinks, bow ties, nail files, tampons, umbrellas, phone adapters, and more–upon request, of course.

Getting Into a Room Early is a Rarity

Most hotels try to accommodate their guests whenever possible, however, admitting guest early into their room isn’t typically possible. Hotels with high occupancy often don’t have any available rooms that guests can check into early. Still trying to get in before the reservation? Try to call ahead with the early arrival time, as the hotel staff will likely be able to prioritize cleaning the room if they have advance notice.

Another way to ensure that a room is ready early is to book the room for the night before arrival. This will ensure that the room is ready and waiting.

Ask Politely for Discounts, Perks, or Upgrades

Upgrades, perks, and discounts are never guaranteed, but travelers looking for special treatment should ask politely. While hotel staffers can always say no, the people that work the front desk will typically offer a discount when asked politely. Similarly, it helps to be specific when asking for these perks, as staffers are more likely to grant these types of wishes.

It’s best to ask for these discounts, perks, or upgrades during the initial booking. When asked in advance, hotel staffers will have more time to accommodate the needs and requests of their guests.

Become a Frequent Guest to Enjoy Benefits

Guests that stay in the same hotel regularly will find that they are often treated to benefits. Most hotels have a benefits program that offers perks to regular customers. Moreover, travelers that frequent the same hotel will find that they are usually offered upgrades before anyone else.

There is an art to booking one’s hotel room. By keeping these four tips in mind, hotel guests will be able to maximize their hotel stays.


This article was originally published at SteveFarzam.org

Trends Impacting the Hospitality Industry

Every industry seems to be changing with new trends coming in every year with significant impacts. The hospitality industry is one of the largest industry in the world. Some countries and cities even depend solely on the hospitality industry for their economic progress. However, recent research studies highlight that there are significant trends in the hospitality industry that will have major impacts as discussed below.

  1. Catering to Millennials

The demographic group of individuals between the ages of 18 and 34 is expected to form more than 50 per cent of all travelers and the people who will be the major users of the hospitality industry. The hospitality industry will be required to significantly shift with the aim of incorporating the high-tech adopters who want to get customized products and catering services. They will also play a vital role in marketing the company through social platforms.

  1. The influx of International Visitors

Traveling from one country to another is becoming a norm in recent times. The hospitality industry has to therefore change and become acceptable from individuals from different parts of the world. The language, food, and the setting of the whole hospitality industry have to change so that it can incorporate the needs of all people from different parts of the world. The hospitality industry should also be prepared to handle different culture and languages.

  1. Automation of Services

This trend has already been incorporated in a significant number of high-end hotels around the world. It is expected that a large number of organizations in the hospitality industry will automate most of their services to allow easy payments and booking of rooms and other services. The payment option is also expected to incorporate bitcoin payment system and other forms of cryptocurrencies.

  1. Artificial Intelligence in Customer Services

Artificial intelligence is expected to take the world by storm in the near future. However, this form of advanced technology has already been incorporated by a significant number of leading hospitality organizations in providing various customer services. For example, customers can ask questions about the products and services provided in a particular hotel while getting instantaneous feedback. This will not only enhance customer experience but will also help organizations to attract a large number of customers who are already aware of hotel services.


This article was originally published at SteveFarzam.org

A History of Hotels

While many associate the word “hotel” with that of our modern day dwellings featuring conveniences such as TVs, minibars, spas, and more, hotels have been around for much longer than that. The word “hospitality” is a derivative of “hospice” which loosely means “a place of rest for travelers and pilgrims.” Since the development of early civilizations, hotels have been a part of society – we have seen evidence of hospitable facilities since early biblical times. Travelers all over the world have sought a hospitable place to eat and sleep and while they did not offer the luxurious conveniences that hotels today offer, they were hotels all the same.  

Greeks and Romans

The Greeks first developed thermal baths in various villages that were explicitly designed for rest and recuperation. Sometime later, the Romans built mansions for traveling government officials to provide them with accommodation. They then further developed the Greeks initial thermal bath design and introduced them to England, Switzerland and the Middle East.

Middle Ages

In the Middle Ages, the first establishments included monasteries and abbeys that offered shelter on a regular basis to travelers. Religious orders then built inns, hospices, and hospitals to better cater to travelers. As time went on, inns continued to multiply; however, they did not yet offer meals. These inns only provided basic services, such as the ability to change horses easily.

15th Century France

At the beginning of the 15th century, the law in France required hotels to keep a register. This spread to England, where additional rules were introduced for inns, where more than 600 were registered. The structure was relatively similar across the board – there was often a paved interior court that was accessed through an arched porch with bedrooms located on the two sides of the courtyard, the public restrooms and kitchen were found at the front, and the storehouse and stables at the back.

The Industrial Revolution

In the 1760s, the industrial revolution expedited the development of hotels in mainland Europe, England, and America. These hotels were built with the sole intention of providing accommodation to travelers. The City Hotel, New York’s first hotel, opened in 1792 and the Royal Hotel was built in London at the beginning of the 1800s. Holiday resorts began to spring up and flourish along the Italian and French rivieras. Guest houses popped up in Japan, and government-run bungalows were developed in India.

Throughout the years and through the 20th century, more and more corporations and business organizations took over ownership and management of larger hotels. Courses began being offered to provide basic hotel management training and have further developed and specialized over the years.


This article was originally published at SteveFarzam.org

Things to Ask Your Hotel Concierge

Your hotel concierge holds a wealth of local knowledge that is more often than not, untapped. Not many travelers thing to ask their hotel concierge for much more than restaurant recommendations or directions. A great hotel concierge can assist you with nearly any travel issue you may run into, so you should take advantage of the powers they have to offer. Here are just a few of the things your hotel concierge can do for you.

Recommendations

Outside of restaurant recommendations, your hotel concierge can suggest fitness facilities if the hotel you are staying at does not have one, or lacks the equipment you want. The concierge can more often than not point you to an affiliated hotel with fitness facilities, suggest a good running or hiking trail, or provide you with a list of fitness centers nearby that supply daily or weekly passes. They can also provide you with local service recommendations, such as babysitters, dog walkers, and auto repair shops.

Find You a Ride

During rush hour traffic, when it’s raining, or it’s really late at night, it can seem impossible to find a taxi or an Uber. Often, your hotel concierge can find you a ride in a matter of minutes, just by placing a phone call.

Assist in Celebrations

If you are celebrating a special event, such as a birthday or reunion, or proposing to your partner, your hotel concierge can assist you with the details. Whether it be filling your hotel room with flowers and balloons or coordinating a proposal on the rooftop complete with a photographer, your hotel concierge can help make the organization process seamless.

Job Duties

If you need help with work-related tasks, such as sending items to a printer, your hotel concierge can help. They are able to not only get materials to a printer for you, but can set up courier service, mail packages, and set up a meeting space for you if needed. If you’re in the area for a job interview, they can even help make sure you look your best and book an appointment with a barber or hairdresser, get your clothes pressed, and more.

While you may feel shy about asking the concierge to help you, there’s no need to be. He or she is available to help all guests at the hotel, and they will be more than happy to assist you.


This article was originally published at SteveFarzam.org

Traits of a Great Hospitality Manager

The hospitality industry is a fast-growing sector, but this does not by any means mean that competition is non-existent. Rather, it is quite the opposite. Competition for hospitality management positions is intense, with limited job openings and those that are applying are highly trained individuals.

Hospitality management involves overseeing a variety of departments within a hotel or resort. This often includes the front desk, housekeeping, concierges, spa services, restaurant and room service, conferences, maintenance, budgeting and finance, and guest services. Not only do hospitality managers need to oversee all of these departments, but they must also be able to organize and flawlessly integrate these departments with any other services that are being offered at the hotel. Due to this, great hospitality managers tend to acquire these traits and strengths.

Communication

It is imperative that hospitality managers have excellent communication skills. They need to be able to actively speak to staff and have the staff open up in return. Failure to communicate results in someone dropping the ball, and the customer is going to be the one to pick it up. This is often accompanied by a complaint or a bad review, which is not what anyone wants.

Problem-Solver

When problems arise, guests and staff will be looking toward the manager to offer a solution. This requires the hospitality manager to be able to think on their feet, make decisive decisions, and respond to customers and employees questions and concerns in a sensitive, polite manner. It is also vital for managers to be prepared and anticipate any issues that could arise and have a backup plan in place, especially because this happens almost daily.

Time Management

Since hospitality management involves overseeing so many different departments and requires the ability to integrate them efficiently, hospitality managers require excellent time management skills. Managers need to be organized and abide by a punctual schedule. There are often times when work requires managers to put their personal lives on the back burner and deal with an immediate crisis at any moment, so they must also be flexible and able to adapt to a fast-paced work environment.

Motivation

Working in the hospitality industry is all about making sure the guest feels special and putting them first. This is a team effort, so the hospitality manager must have motivation themselves, but also be an effective team motivator. These individuals need to lead by example and know when they need to roll up their sleeves to help get the job done.


This article was originally published at SteveFarzam.org

Interesting Facts About the Hospitality Industry

At some point in your life, you will most likely spend time in a hotel. As of 2015, 15.2 million people were employed in the hospitality industry, and an average of 62.2 percent of rooms are occupied at any given time. When you are traveling, a hotel stay can make or break your trip. If you’re traveling for vacation or tourism in general, your hotel experience is all about having fun, relaxing, and possibly spending time at the spa getting pampered. Even if you’re traveling for business purposes, having all of the amenities you require, and a little more can make your trip painless. Whether you work in the hospitality industry or a guest at one of the many hotels in the world, these are some interesting facts to connect with and shed some light on this integral industry.

World’s oldest hotel

Over 1,300 years old and recorded as the oldest hotel in the world in the Guinness Book of world records, Koshu Nishiyama Onsen Keiunkan holds the trophy. Located in Japan, this hotel has been owned by the same family for more than 50 generations.

World’s largest hotel

Currently, the title for the world’s largest hotel belongs to First World Hotel in Malaysia. Hosting around 7,351 rooms, they cost on average between $12 to $83 per night. First World Hotel will not be the largest hotel in the world for long though. Set to open sometime in the next two years, Abraj Kudai Hotel in Saudi Arabia will hold over 10,000 rooms and contain 70 restaurants.

Most expensive room service

You can find the most expensive room service in Las Vegas. The average tab for room service is $68. New York City follows closely behind, with an average check of $67.

Highest average room rate in a city

Many might expect this statistic to fall in New York City, New York, but this is incorrect. The city with the highest average room rate is in Geneva, Switzerland. An average night’s stay costs around $308!

Most expensive hotel room

Based on the previous fact, you might have already guessed that the most expensive hotel room is located in Geneva, Switzerland. The Royal Penthouse Suite at the Hotel President Wilson costs, on average, between $61,000 to $84,000 per night.

Tallest hotel in the world

The tallest hotel in the world is the JW Marriott Marquis Dubai located in, you guessed it, Dubai. It stands at a whopping 76 stories. Another fun fact about Dubai – 6 out of the ten tallest hotels are located here.

World’s largest hotel pool

Holding 66 million gallons of water, the pool at San Alfonso del Mar Resort in Chile is easily the largest pool in the world (not just at hotels). It is 20 times the size of an Olympic swimming pool!


This article was originally published at SteveFarzam.org

Eco-Friendly Systems in the Hospitality Industry

Interviewer:  Hi Steve! How are you doing today?

Steve Farzam: Hey, good morning! How are you?

Interviewer: I’m doing well, thank you.

Steve Farzam: Great.

Interviewer: So today we’re going to talk about eco-friendly systems in the hospitality industry. Can you give me a little bit of background on what your take is on eco-friendly hospitality?

Steve Farzam: Sure. Eco-friendly hospitality, great question, is a newer growing trend that we have in the hotel industry. It essentially establishes a bar for a more responsible carbon footprint that we all leave behind. Particularly, raising awareness amongst not only hotel staff, but our guests that frequent our properties to really give them the ability to be mindful of their effect on our environment and how it affects our community and their communities, and give them an opportunity to make a small difference, which everybody getting together and making a difference really has a bigger change for the whole.

Interviewer: Wow that sounds awesome! So what aspects of eco-friendly systems are incorporated at the Shore Hotel?

Steve Farzam: Great question. Shore Hotel is one of the newest hotels in Santa Monica and we have really set the benchmark with eco-friendly systems. Top-down, from the very beginning of the inception of the design build where we sourced most materials within five hundred miles at the hotel, all the demolition that occurred with the properties before that were there, we recycled 89 percent of the materials to proper landfills with the remaining parts that could not be recycled.

Steve Farzam: The hotel itself that is there now, we have approximately 164 guest rooms and we are a four-star hotel. What makes the Shore Hotel particularly eco-friendly is you walk into a guest room and from the flooring that is made of recycled content, to the lights in the room that are the most efficient LED light-emitting diodes, up to the design of the windows in the rooms. We essentially have the windows facing towards the horizon, which would allow for the most natural light to permeate the room, in other words, allowing the guests to use less lights in the room. Just a couple examples. I mean, I could go on and on. On the roof we have a recycled material that’s a polymer-like plastic, which is made of recycled material and has a 50-year life on it and it’s made of white plastic. Essentially what this does is it bounces off the heat rays and prevents heat islands from developing on the roof, which in essence, cools the building down, so it’s less air conditioning needed in the guest rooms.

Steve Farzam: So we did a bunch of things. One of the things that I’m particularly proud of – we were the first hotel in the entire United States that put our foot on the branch, and we were a little scared about it but you know, no risk taken, nothing ventured. What we did is, we partnered up with Southern California Edison, which is our power company, and we instituted a one-time pilot program – which has now grown exponentially – and is called the Demand Response Program. This Demand Response Program essentially does the following: the power company is able to look at the forecast and the days to come and determine what days going to be really hot. And we know in Southern California what’s hot to us; people tend to turn on their air conditioners on full blast and run their washing machines through the day and really drain the grid. If you recall back in the days, we had brownouts and blackouts, and all kinds of other horrific things that happened with our grid system that really takes out tens of thousands of homes and businesses, and really affects the critical infrastructure in our communities.

Steve Farzam: So what the Demand Response Program did and does is, on those days where there’s a critical peak need, without any human intervention, the hotel receives an automated response and we are able to shed our load by nearly 60 percent.

Interviewer: Wow.

Steve Farzam: In other words, the lights automatically dim down. The elevators only work upon you hitting the button, they don’t swirl around. The air conditioners all reset our tillers to a set temperature. It’s more eco-friendly and our guests really don’t even notice the difference. The parking garage changes its sensitivity levels for that few hours and it really makes a difference and it’s been a blast. It’s been a great partnership and done so well.

Interviewer: Yeah, that’s awesome! I mean it sounds really impressive and you have a lot of really great energy-efficient systems within the Shore Hotel so that’s awesome.

Steve Farzam: Yeah, it’s really been great and we have such an amazing staff. I could go on and on with their desire to want to wear recycled uniforms, to even incentivizing our hotel staff to take public transportation. We pay 100 percent of their public transportation as opposed to letting them park at the hotel for free, just so we can send a message that public transportation is better for less traffic on the roads. It’s better on so many levels; the smog, the carbon footprint. It’s a winner all the way around and the staff love it too.

Interviewer: That’s incredible. You also spoke about cogeneration in one of your recent blog posts. Can you expand a little bit on that topic?

Steve Farzam: Absolutely. Cogeneration, or also known as co-gen, is just such a fascinating system that it really caught my eye the first time I heard about it and I actually met with a NASA engineer who, over coffee, gave me the breakdown of how the system works. I think it’s under-utilized and not a lot of people know about it, and I really see it coming to the residential side of homes maybe in the next 10 to 15 years. But essentially, co-gen, co-generation, you have two forms of generation and what it is is, it’s a refrigerator-like size machine, and most people know about a generator in their home. When the power cuts us off, what happens? The generator comes on and it usually runs on diesel, which is not a very sustainable fuel option.

Interviewer: No, not at all.

Steve Farzam: Yeah, and it just creates power, which works for hospitals and businesses that need that critical infrastructure, like fire departments and police departments and stuff like that, but what co-generation does, it essentially is the same thing. It generates power, but it works with natural gas, which is a much eco-friendlier fuel and it’s abundantly available in California. What’s really neat about this is the natural gas comes into this unit, it creates 100 percent smog-free electricity, and the beauty about it is the off, if you want to call it, the heat that’s offset from the generator, is then used to heat up the water. So you get double bang for your buck. You’re getting electricity and the heat that comes off of the generator, which is a substantial amount of heat, we use to heat pools, to heat water in the guest rooms, and it is just the newer generation of the old school solar panel that people would use the heat up their water for their pools. It is very efficient, it’s very resourceful, and it’s just an amazing tool and it’s just a remarkable piece of machinery and technology.

Interviewer: I I mean yeah it definitely sounds like that. Thank you very much for the background.

Steve Farzam: Sure, sure thing.

Interviewer: Awesome. On a more basic level, in what ways, in your opinion, can hotel guests contribute to a cleaner environment?

Steve Farzam: That’s a great question, and this is something that we really value at Shore Hotel and our sister properties. Being a leader in the green movement, I particularly pride myself and my staff, which is really the “boots on the ground” that really helped the guests be educated. So we have several placards throughout the hotel that help the guests understand the initiatives that we have taken, just a few that I have explained to you today, and how their involvement with staying at the hotel essentially contributes to a cleaner environment. And how when they walk by the planters, for example, and they see a sign that says “this is a hybrid irrigation system” and “these are drought-friendly plants” they are able to communicate that, take a picture of it, share it on social media – those types of things. Another thing that we do that really creates some buzz amongst the guests and it’s something that I came up with when the hotel opened up. I remember asking a roundtable that we do with our staff early on, “How can we help motivate the guests to understand our mission with eco-friendliness and reducing our carbon footprint?” And a light bulb went off. We said “Hey, for every guest that stays at the hotel that chooses not to have their rooms serviced, let’s say you’re staying for three nights and you only want your room serviced for one night, or you don’t want your room serviced for any of the nights that you’re there because most people come, they’ll use a towel maybe and make their beds. The traditional hotel put those little flimsy placards up that say, “We’re trying to save tons of gallons of water.” Which is an amazing, great initiative. So throw your dirty towels on the floor and the clean ones, leave them up. This is good. It’s a self-serving initiative for the hotel because of course, they save water, they save electricity, and a bunch of other good things. Which is not a bad thing, but we took it a step further. And the step further is, we tell the guests for every day that you choose to not have room service, we will give you ten dollars. The ten dollars is a small token and essentially what that small token does is it allows the guests to understand that. And we explain this to them when they are checking in, that if they opt not to use our housekeeping services it essentially allows for less chemicals to be used in the guests rooms, less towels to be washed, which is less water, less electricity. The vacuum cleaner that comes into the room is not being activated, sheets aren’t being washed. I mean, the list goes on. Of course, if the guest calls and says they have a special request and they need some towels or shampoo and whatnot, we’ll get it up there in a jiffy. But in terms of really turning the whole room around and cleaning it out when most guests probably don’t even want it, we decided to incentivize them, and you know educating the guests. We tell the guests “Hey, you want to go to the Santa Monica Pier? Make sure you take a ride on the Ferris wheel. It’s 100 percent solar powered.”

Interviewer: Oh nice!

Steve Farzam: Yeah, or providing them bicycles for their family to take a ride instead of doing a rideshare or renting a car, those kinds of options. We also offer a fleet of eco-friendly vehicles and we have also a charging station at the hotel. We were the first hotel in California to have a level two fast charge. It was a grant that I worked on with Nissan with their lease and also with the department of transportation. We educate the guests on those types of initiatives. We have two trash cans in every hotel room. One is dedicated for recycling, the other one is for regular trash. So, every step of the way, we are mindful about our involvement with the environment and basic ways that we can help the environment by even simply asking a guest upon checkout, do they want a printed receipt or would they like one emailed to them? And if they wanted a printed one, no problem. Guess what? It’s coming out on 100 percent recycled paper.

Interviewer: Very cool!

Steve Farzam: Yeah, it’s really cool. And those are just a couple things. And the last thing I will say is this: our hotel is open to the public, guests, but other hotels alike. We invite other hotels that are either in their grand opening phase or their pre-grand opening phase to come out. What we do is not a secret and we don’t see other hotels as a competition. We see them other entrepreneurs trying to do well and we’re all providing a service, and if we can all provide a better service, so be it. Come check out what we’re doing at the Shore Hotel. Our door is open and we love to share what we’re doing if we can make your property a better place.

Interviewer: That sounds incredible. You’ve definitely made some very great strides incorporating eco-friendly systems within the Shore Hotel and contributing to the hospitality industry in general. So thank you so much for taking time out today and sharing this information with me.

Steve Farzam: Sure, thank you!

Interviewer: Yeah of course! Have a great day.

Steve Farzam: You too, have a wonderful day.

Interviewer: Thank you so much.


This interview was originally published at SteveFarzam.org 

How Millennials are Impacting the Hospitality Industry

Millennials, those born between 1980 and 2000, are currently the fastest growing customers in the hotel industry and by 2025, they are expected to make up 50% of all travelers. With this generation comes the need for a tech-savvy, transparent environment, and the desire for connection. They have already begun to have an impact on travel and the hotel industry, in particular. They are looking for a unique experience that simultaneously meets their expectations. That being said, we can expect to see changes in the hospitality industry that appeal to this influential generation.

Technology

Millennials grew up with technology, so it isn’t too surprising that the desire for a technology-driven travel experience is a must. Millennials are very likely to post the overall experience of their stay on platforms such as Facebook, Yelp, Twitter, and more. The convenience and seamless process of checking in and out on their mobile device is very enticing to millennials. The same goes for free WiFi – it’s practically expected for a hotel to offer a strong internet connection.

Personalization

In conjunction with technology, the notion of personalization for their stay is particularly enticing to millennials. Artificial intelligence is an ever-growing sector of technology, and hotels that provide smart rooms and AI personal assistants attract these travelers. Additionally, having the ability to personalize their rooms online so that everything is how they would like it when they arrive at check-in, will play a large role in the adaption of hotels moving forward.

Green Living

Millennials are also a generation that focuses on the environment and they will make their decision on which hotel to stay at depending on whether or not the hotel implements sustainable, eco-friendly practices. These travelers want to supply business to those that coincide with their own values. Some specifications that may contribute to their final decision of stay are sustainability programs for energy, water, and other utilities (like cogeneration), efficient waste management, and eco-building certifications.

Experiences

Maybe it is because they are so interconnected through technology, millennials are actively seeking meaningful, genuine experience when they travel. No longer content to spend the entire vacation laying by the pool, this generation is more likely to leave the hotel to interact with the local culture. Hotels that provide information to millennials regarding local nightlife, events, and more, are enticing to these travelers.


This article was originally published at SteveFarzam.org